Email & SMS Campaigns
Turn Past Customers Into Repeat Buyers — on Autopilot
You installed an HVAC system two years ago. The customer loved you. But they haven't heard from you since — so when the filter needs changing, they Google someone else. Automated email and SMS campaigns keep you top of mind without you lifting a finger.
Your Customer Database Is a Gold Mine You're Ignoring
The average home service business has hundreds — sometimes thousands — of past customer records sitting in their CRM. Every one of those people already trusts you. They already paid you. They already have your number. But you never reach out.
Meanwhile, you're spending $50-$150 per new lead on Google Ads. Repeat business costs a fraction of that to generate. A well-timed message to 500 past customers about spring HVAC tune-ups can book 30-50 appointments in a weekend. But only if it actually reaches them.
Here's the problem most agencies won't tell you: as of February 2025, carriers block 100% of unregistered business texts. Even registered senders see 23% of messages silently filtered by carrier AI. If your SMS provider isn't fully 10DLC compliant and managing sender reputation, your campaigns are leaking. We handle all of that — registration, compliance, deliverability monitoring — so your messages actually land.
For maximum reach, we also recommend pairing SMS with voicemail drops — which bypass carrier filtering entirely with a 65–96% listen rate.
Most contractors know they should email and text their customers. They just don't have time. Between running jobs, managing crews, and keeping up with estimates, marketing always ends up at the bottom of the list. That's exactly what automation fixes.
Smart Campaigns That Send the Right Message at the Right Time
We don't blast your entire list with the same generic newsletter. FFDM builds behavior-triggered sequences that send personalized messages based on what each customer needs, when they need it. The result: higher open rates, more bookings, and customers who feel like you actually remember them.
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Behavior-triggered drip sequences that convert
New lead fills out a form — they get a welcome text within 60 seconds, a follow-up email with your reviews the next morning, and a "still interested?" nudge on day three. No manual work required.
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Personalized messaging based on service history
Your plumbing customers get plumbing maintenance reminders. Your HVAC customers get seasonal tune-up offers. Nobody gets a message that doesn't apply to them — and that's why the open rates stay high.
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A/B testing that improves results every month
We test subject lines, send times, message length, and CTAs. Over time, your campaigns get smarter — open rates climb, click rates improve, and your cost per booking drops.
Campaign Types We Build for Contractors
New Lead Nurture Sequences
When a lead comes in but doesn't book immediately, your drip sequence stays in front of them — sharing reviews, case studies, and seasonal offers until they're ready to pull the trigger.
Past Customer Reactivation
12-month maintenance reminders, annual tune-up offers, and "we miss you" campaigns that bring past customers back. These campaigns typically convert at 3-5x the rate of cold outreach.
Seasonal & Promotional Campaigns
Spring AC tune-ups, fall furnace checks, winter pipe protection tips. Pre-built seasonal campaigns that go out to the right audience at the right time — filling your schedule during traditionally slow periods.
SMS for Time-Sensitive Offers
Text messages have a 98% open rate — compared to 20% for email. When you have a cancellation to fill or a same-week special to promote, a targeted text blast fills the gap fast.
Get Started in 3 Steps
Audit Your Customer Database
We analyze your existing customer and lead data — who's active, who's dormant, who never booked, and what services they've used. This tells us exactly which campaigns to launch first.
Build Your Campaign Sequences
We write the copy, design the templates, configure the triggers, and set the timing. You review and approve. Every message sounds like it came from you — because we write it in your voice.
Watch Bookings Roll In
Campaigns run 24/7 in the background. You see bookings, replies, and revenue attributed to each sequence. We optimize monthly based on performance data — saving you roughly 15 hours a month of manual outreach.
Frequently Asked Questions
Won't my customers get annoyed by too many messages?
That's exactly why we use behavior-triggered sequences instead of mass blasts. Customers only receive messages that are relevant to their service history and timing. A well-timed maintenance reminder feels helpful, not spammy. Our unsubscribe rates stay below 0.5%.
I don't have a big email list. Is this still worth it?
Absolutely. Even 200-300 past customers is enough to generate meaningful repeat business. And every new lead that comes in gets automatically added to the right sequences — so your list grows with your business.
Do you write all the emails and texts, or do I have to?
We handle everything — copywriting, design, scheduling, and optimization. You approve the campaigns before they go live, and we adjust based on what the data tells us. Your involvement is 15-20 minutes per month reviewing drafts.
Is SMS marketing legal? What about spam laws?
Yes, when done correctly. We ensure full TCPA compliance — proper opt-in language on your forms, easy opt-out on every message, and compliant frequency limits. We've been doing this for years and know the rules inside out.
Free Discovery Call
Ready to Stop Guessing
and Start Growing?
No pressure, no pitch — just an honest look at where you stand and what's possible for your business.